6 Fruitful Tips for B2B Inbound Marketing Experts to Reap Maximum Benefits from your Social Media Video Content
Be it reels, videos and live streaming on social media, b2b inbound marketing experts know that video content is all over and for all right reasons. As per the latest stats the average person spends around 16 hours every week watching videos online and that is surely a big opportunity for b2b inbound marketing experts to grab your target audience’s attention, which eventually pays off.
Around 84% of consumers have been already convinced to purchase a product or service through watching that brand’s video. Apparently, all the popular social media channels are adopting stories, increasing the live streaming abilities and making their own version of a short-form video making studio.
But prior to pursuing branded video content for social media strategy using a big budget, you require a powerful plan and understand how exactly reap maximum benefits from that content. Below mentioned are six fruitful tips to get you finally started!
Explore the 6 Fruitful Tips for B2B Inbound Marketing Experts to Reap Maximum Benefits from your Social Media Video Content:
1. Create Meaningful Video Content For Your Fans:
The video content created for social media channels is great to create brand awareness and attract potential customers. During the ideation stage, outline your content around your followers. Form and share a story which is useful, interesting and important to them and the target audience you want to convert into loyal customers. Explainers and how-to videos are extremely popular kind of digital marketing video among the popular online brands and consumers. It helps b2b businesses to introduce a product or service to a totally new audience and assist the existing customers improve their experience with the product.
2. Employ Previous Content’s Success for Enthusing New Videos:
If b2b inbound marketing professionals are not sure about what sort of video content your target audience would like to see then, explore and analyze your social media data. Making use of an advanced analytics tool, find out your most successful video content. What topics, images, themes, creative assets etc., obtained the highest engagement? The post performance reports generated by the advanced analytics tool reduce all that guesswork out of this process and gather all such high performers for you. Also explore the web-pages and blog content which gets maximum web traffic on your website by making use of Google Analytics. The video content which resonates with your target audiences the most and drives web traffic and customers to your website most could wonderfully motivate the prospective video content.
3. Consider Your Social Assets That You Need Before Creating the Video:
While creating a social media video content, it is very important for b2b inbound marketing experts to think of how you will market it before, both during and post launch. Before you shoot the video, think about the other creative assets which you can capture on set. Behind-the-scenes video content can intrigue your target audience really well and provide them a glance about the entire creative process. On the basis of the style and kind of video you are creating, try creating a mini document-series created with short video teasers of where you are going, who you are shooting, what will be the set up etc. GIFs, boomerangs and animations can easily and excellently express emotion with motion. In case you are shooting a guest or their products or your team members and they are eager to get slightly crazy, help them to show different reactions and emotions which you can make use of later to engage with your target audience on social media. Routine life images are an easy approach to set the scene and then create a teaser of the next video content. The best part of using such creative assets is that b2b inbound marketing experts don’t require being a specialized videographer or photographer for making it look good. The latest mobile phones have cameras which create high-quality images, so you can easily capture them on set. Once you shoot the video content and get ready to launch, add your all creative assets to your analytics tool’s asset library for storing them in a systematic manner and ready-to-use for you while you are all set to schedule your video content.
4. Objectives:
While creating your video content, b2b inbound marketing professionals must have their objectives on top priority always. Entertaining your target audience is not enough you also have to set quantifiable objectives up front, to understand the efficiency of your content as it gets LIVE. While defining your objectives, decide where your video content stands in the digital marketing funnel. The objectives which go with every phase reach more customers, create demand, drive conversions, educate your target customers and enthuse advocacy. As you have set high-level objectives, you will require deciding that metrics going to be your KPIs and define standards for performance. In awareness stage content, your KPIs have to be impressions, clicks or video views and to generate demand look at comments, shares or click-through rate. There is no magical metric which means you are right on track, but instead of an integration of metrics which will assist you assess your success.
5. Create Strong and Clear CTAs:
Encompassing an understandable and powerful call-to-action (CTA) in your video and going with social copy is mandatory. Certainly, you have already have decided about the action you want the customer to take after watching the video. So, better be open about that objective. CTAs which drive conversion have an assessable outcome that helps you reach to your goals. An effective CTA is easy to notice and insightful for your target audience, to know what will be the end result of this action. Comfortably put your CTA in multiple places, whether it is in the video, your social media copy, motionless frames etc. While defining what CTAs to choose, take into account the tone of your video too.
The b2b inbound marketing professionals understand their target audience, what they really value and what they actually want from your b2b brand. There is a lot you can do with the video content, advanced tools and expertise you already have.
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