B2B Inbound Marketing- How Social Media Marketing influence Your B2B SEO Strategies?

Have you ever thought that social media marketing influences your SEO strategy and overall b2b inbound marketing strategy? Do retweets, following, shares and likes of a social media page really improve that social media page in the search engine results?

The latest stats have suggested that there is a connection between social media shares and higher search engine rankings. Content which ranks higher on top search engines often have numerous shares, likes and retweets. Nearly all inbound marketing experts believe that the search engine rankings do not get affected directly by the social media channel signals.

Though social media shares could be connected with better search engine rankings, but that does not mean that the social media shares can lead to better search engine rankings. A single piece of your content might get shared hundreds of times on top social media channels without essentially shoving at all in top search engine results.

Rather, as social media marketing endeavors lead to a boost in search engine ranking, this will happen-:

• Single piece of content shared a lot will be seen a lot online.
• Single piece of content shared a lot will get more linked to from the other websites.
• These extra backlinks will lead to acquiring better search engine rankings.
• The better search engine rankings leads to improved social media activities.

B2B inbound marketing professionals know that it’s not the actual social media activity which matters, but it is the result of the social media activity that matters. Digital marketers must not be bothered about whether links from top social media marketing channels gets valued in the similar manner as a link from a high quality and extremely relevant website. Digital marketers must look at the advantages of using social media marketing channels to assist boost the ranking signals that top search engines prioritizes.

This post is worth a read if you want to delve in deeper into why social media marketing tends to have a huge impact on your SEO strategy. Let’s know what can digital marketers do to sharpen the power of social media marketing and your overall b2b inbound marketing strategy, read on!

Know How Social Media Marketing influence Your B2B SEO & B2B Inbound Marketing Strategies:

1. Create Linkable Content: 

      If your web site has extremely little content or it is badly written or boring then, why will any online user feel eager to link to it from their website. A common reason behind this is self-promotional content on standard web pages which promotes your products or services or convey your readers in detail about your company. This is important for your website, but they are not expected to acquire much grip on social media channels. Rather than creating more of the same content on your blog, concentrate on generating content which is more informational and less salesy. B2B inbound marketing experts do not have to invest several hours in this. Just having a few very good and detailed blog posts or some appealing and valuable data, can provide you the chances to get lots of shares and links by influential websites.

2. Do Not Develop Links On Social Media Channels:

      If you are a digital marketer thinking to build links on social media marketing channels for SEO then, you are wrong. Definitely, social media channels like Facebook, Twitter and Instagram are authoritative, but links from the personal accounts on those channels are not authoritative. Nearly all links from the personal accounts are no-followed and do not firmly surpass search engine reputation and from a search engine outlook, even if these links did surpass reputation, it would be by the personal user and not that social media channel. Links created on social media gets buried profoundly in the news feed within few minutes or hours and they do not stay noticeable like links on websites. Rather than approaching social media channels to create links, digital marketers must try to build a following from these channels smartly.

3. Establish True Social Media Following: 

     Even after creating a huge social media following it might not assist you the way you might have thought. Rather than concentrating on the total quantity of users following you, consider the quality of the users following you. For getting noticed by influential social media users, make sure to follow the below mentioned steps-:

• Avoid annoying the users for links, give them some time to build up a bond with you and think about the terms of a partnership which lasts for a long time rather than being a one-off engagement.

• Share the content of those influential social media users and don’t just retweet it, like it or share it without comment, rather create your own tweet or post where you speak about how good their content is and why users must read it. This will make huge impact on the social influencers compared to making yet another retweet.

• Help the social influencers with their link building by linking back to them through your guest posts on big blogs. 

If you want to fully hone the power of social media marketing to help your SEO strategy and overall b2b inbound marketing strategy then, build helpful and appealing content, create correct following on social media channels and help out your social media followers. You will surely gain valuable and relevant backlinks and that content and website all together, start ranking higher and better eventually.