B2B Inbound Marketing- Few Vital Social Media Marketing Approaches Which Generate Desired Results & Convert

Around 50% of the earth’s total population use social media actively. The popular social media apps like WhatsApp, Facebook, SnapChat and Instagram has billions of active users.

B2B inbound marketing professionals know that Facebook owns a majority of the top social media networks, but there are a lot of other social media platforms such as YouTube, TikTok, Twitter, LinkedIn and Pinterest that users love to spend time on. 

Promoting your product on top social media platforms is very different from the traditional marketing and social media marketing gives better visibility and ROI compared to the traditional modes of advertising.

This post highlights few new and proven social media marketing strategies for b2b digital marketing professionals to easily execute these strategies, bring in new customers, establish powerful relationships and faith and win back customers which were lost before.

Explore the Vital Social Media Marketing Approaches Which Generate Desired Results & Convert:

1. Instagram Stories: 

     As mentioned above, Instagram has billions of users and 50% of its users make use of Instagram Stories daily and then you can create your audience base and convert them through your Instagram stories, you must have a separate devoted b2b inbound marketing strategy for your Instagram Stories. Below are few best practices to make Instagram Stories which get the desired views, engagement and clicks:-

• Add relevant hashtags (#).
• Tag your current location.
• Put your famous updates, content and stories in highlights.
• Add links to the Instagram stories.
• Run polls and push users to take part in it.
• Make use of the trending stickers and icons.
• Follow correct and latest image and video formats to make your stories look excellent on all mobile screens.
• Place powerful call-to-actions.

In case you have a verified business account or over 10000 followers then, you can set up your shop on Instagram and then promote your products via your Instagram stories and ask the viewers to make a purchase.

2.  YouTube Ads: 

     With having billions of users, YouTube is the biggest and the most active video social media marketing network. If you are a regular YouTube user then, you might know that YouTube ads are run before and during the videos that you are playing. Imagine that your ads get shown to the users selected strategically if they fit into your purchaser definition. That is surely a great approach to improve visibility and awareness. B2B inbound marketing professionals can target users or show your ads to certain users on the basis of their Google search and YouTube watch history. If any user has searched for a specific product or term on Google and you have that product which comes into that category then, you can decide to show your ads to that user. YouTube reaches more audiences compared to any TV network in the world. YouTube ads could give your brand enormous visibility and boosts your sales like never before. For setting up your video ad campaigns, you must make eye-catching and useful videos to engage and amuse your target audience.

3. Use Facebook Ads Funnel To Increase Your Audience Reach: 

     Over two billion Facebook users access this platform minimum eight times a day, either via web or mobile, thereby making it the most active social media network, which offers bounteous sales and marketing opportunities. Around 26% of users that click on Facebook ads make the purchase and 39% of users follow the official brand pages to get updates on the latest offers. Facebook is not a social media network where a user is ready to make a purchase, rather it is a platform to create a user your loyal customer who will purchase your products and spread your brand by the word of mouth. If done right then, Facebook Ads provide higher ROI meetings and will outshine your ad goals and expectations. The most vital constituent of your Facebook ads is your content such as blog post, video, ebook, infographic or live webinar, so create quality content which you can pitch your audience. Generating and marketing divided content through targeting your potential audience is the fundamentals of Facebook funnel marketing. Remarketing is possibly one of the most excellent feature of Facebook Ads and b2b inbound marketing professionals can expose your online brand to prospective audiences several times till they make a decision.

4.  Audience-Centric TikTok Ads: 

      TikTok became famous after a revamp, after the takeover of Music.ly a few years back. This Chinese social media network enables users to make 15-second videos through lip-syncing on famous movie dialogs, soundtracks, music and popular personalities. TikTok is an eye-catching social media marketing platform, particularly if you have products which interest of their primary audiences. These facts entice digital marketers to make use of TikTok marketing to endorse their online brand.

5. IGTV to Increase Views And Activities: 

      IGTV is possibly Instagram’s most excellent feature from a digital marketer’s perspective. Users can now easily watch IGTV previews on their Instagram feed and through tapping on the preview on their Instagram feed, they can go to and watch their desired video on the IGTV tab that is in existence within Instagram’s interface. Your videos can also be seen in the search or discover section on Instagram that gets you lots of views from the users that are interested in videos, products and services like you offer. Strategic utilization of IGTV provides your brand an opportunity to display your product videos in an interactional way and be noticeable, reach your target audience and convert. 

To recognize what is working and what is not working, b2b inbound marketing professionals must stay alert about the performance and results of your updates and social media advertisements. Update your social media marketing strategy whenever required and follow the tips suggested in this post to curate a successful social media marketing strategy for your online brand.