Important Instagram Trends That B2B Inbound Marketing Experts in Houston Must Expect in 2020

Nearly all b2b inbound marketing experts in Houston know that change is the only constant and it has never rung more true than before in the inbound marketing world. Social media channels are constantly changing and growing, whether it is the latest trends, social media demographics, memes and new algorithm updates.

To help the new-age digital marketers keep up with these changes, this post enlists some important Instagram trends which you can expect in 2020.

Get an edge on your competitors through ensuring that you adapt & include these important Instagram trends in your social media strategy in 2020. 

Take a Look at the Instagram Trends That B2B Inbound Marketing Experts in Houston Must Expect in 2020:

1.      IGTV Strategy: 

     

     While IGTV was introduced initially, it was not very clear to b2b inbound marketing experts in Houston how exactly it was performing or how would transform your Instagram marketing strategy. But after certain alterations and updates to the Instagram holistically, IGTV is still all out and still going strong and will continue to do the same in 2020. Instagram now have added one IGTV tab to their explore page navigation to provide the users better and more chances to find videos and content that they are actually interested in. Next, Instagram also added the option to include previews of IGTV videos within a user’s regular feed, helping people to discover accounts they follow that are also creating long-form video content. All you require doing is toggle the on button to explore this feature as you publish a video. Instagram has also enabled landscape video content to simplify the process to share the existing video content your online brand has already produced. When their first venture was to amplify the formation of vertical video, to make this happen you have to take things step-by-step. Instagram’s facility to upload horizontal video content gives content creators an easy access to IGTV. This shows that you must totally consider integrating IGTV to your Instagram marketing strategy in 2020. Take a look at the below mentioned tips to use IGTV effectively:-

• Share the current video content in landscape format for helping it reach a greater Instagram audience.

• Produce vertical video content exclusively for IGTV.

• Try creating an IGTV series which your Instagram audience will love.

• Share the previews of your IGTV videos into your feed for reaching more Instagram viewers.

2.      Instagram Stories Will Continue To Be Important: 

     Since its inception in 2016, Instagram stories have been in the rage and is speedily evolving, reaching around 500 million every day active users in early 2019. And it will continue to slay in 2020. Instagram is constantly making it simple for b2b inbound marketing agencies in Houston to share your stories with huge volume of people, by letting you automatically share all of your Instagram stories to Facebook, simplifying it for your friends and followers to see it. This feature is meant for both business Instagram profiles and personal Instagram profiles and is an amazing approach to cross-promote your content to reach a greater audience. Instagram has several excellent features to benefit from within your Instagram stories too. Add music to your Instagram stories to make it look more interactive and add in animated stickers and a lot more. Even now Instagram is still growing the functionality of Instagram stories like adding multi-photo layout collages. Several online brands are concentrating on Instagram story’s content even more than the content for their feeds and you have to do the same. While the feed content gets less important, so try sharing content to your feed twice or thrice per week and update your Instagram stories every day. Take a look at the below mentioned tips to use Instagram stories effectively:-

• Properly cross-promote your content to your brand’s Facebook Page.

• Reap full benefit of the tools within Instagram stories such as music, Boomerangs, fonts, coloring tools, stickers etc.

• As you reach around 10k followers on Instagram then, begin linking to your website content repeatedly to increase web traffic.

3.  Reap Profits With Instagram Shopping: 

     Instagram has integrated adequate shopping features and has made it a totally new profits stream for your ecommerce business. And when more than 130 million users tap to see the Instagram shopping tags on pictures every month, this is certainly an approach you must use. In case you have an online shop then, you must get started through setting up your online shop with Instagram. Instagram has integrated several features to improve online shopping through their platform such as the facility to tag products in your posts, in your Instagram stories and also checking out and finishing the whole buying process through their platform. There is also a shopping tab on the Instagram’s explore page to make it easy for users to locate products to purchase. Take a look at the below mentioned tips to use Instagram shopping effectively:-

• Tag one product anytime it gets referenced in either an Instagram post or an Instagram story.

• Enabled the in-app checkout so that your followers can simply purchase from you right away through Instagram.

• Add marketing of your products even more into your Instagram feed plan.

4.   Tweets and Memes Ruling the Instagram: 

    It is always fascinating to see content and concepts from social media platforms directly making its way onto other social media marketing channels and feeds and this has got extremely famous with tweets and memes. Instagram is not at all times about having a beautifully curated feed any longer. There are many accounts committed exclusively to memes and other online brand social media accounts which integrate it into their Instagram marketing plan. But something that has blown away Instagram in 2019 and will continue to do the same in 2020 is sharing the screenshots of tweets in your Instagram stories and posts. These can be either your own tweets or some other user’s tweets, but make sure to incorporate their Twitter handle and tag them if they are on Instagram to provide the creator credit. All tweets on Instagram look the same, a small screenshot of the tweet surrounded in a square background by using one of your signature online brand colors. This could be an amazing approach for b2b inbound marketing agencies in Houston to share the opinions of the experts in your industry, add in a pinch of wit and re-share some of your best content or best answers from the followers across networks. Take a look at the below mentioned tips to share tweets on Instagram effectively:-

• Share the views and ideas from the experts in your industry.

• Add in a pinch of wit into your feed with an informal feel which still invokes your online brand colors and style.

• Form an Instagram feed pattern of tweets and memes against product or stock images.

5.      Interactive Instagram Content:  

     Interactive content is all in the rage presently for online brands on several different social media marketing channels, not just trending on Instagram, but Instagram definitely make it extremely simple for you to hop on the bandwagon. The Instagram stories includes primary features such as quizzes, questions, polls etc., to deliver your audience the chance to communicate directly with you and your content. This is an enjoyable approach to acquire your Instagram audience’s ideas and opinions. You can include interactivity just for enjoyment or you can use it tactically for market research and to collect ideas for potential products, services and launches. Know how to make use of interactivity effectively:-

• Make countdown posts and post it on Instagram till the end of a giveaway.

• Create a poll or question sticker to acquire your targeted audience’s views about it.

• Create a quiz and check your target audience’s knowledge.

• Let your target audience join a fun and private Q&A chat session.

Instagram always introduces new and updated features, so it is very essential to stay updated with what Instagram trends presently are. All b2b inbound marketing experts in Houston must keep the above mentioned trends in mind during 2020 and make sure to make the best use of these tips by integrating all of them into your Instagram marketing strategy.