B2B Inbound Marketing- Primary Metrics to Assess Your Business’s Content Marketing ROI

As per to the latest facts approximately 90% of the new-age B2B marketers believe that they employ content marketing techniques and approximately 85% of them feature their B2B inbound marketing success in Houston due to top quality and engaging content creation. 

However, still some of the new-age b2b marketers do not have any idea on what a flourishing content marketing strategy looks like, because the new-age b2b businesses find it tough to assess the ROI of their campaigns and cannot recognize what has to be evaluated actually.

For making the b2b marketers identify with the ROI of your B2B content marketing campaign, you actually need to understand what is helpful, what is repetitive and what necessitates amendments for moving ahead.

Explore the Key Metrics B2B Marketers Can employ for Assessing their B2B Content Marketing ROI:

• SMM Strategy Performance: 

     You can assess SMM ROI with the help of two interesting approaches- first is through making use of Google Analytics below Acquisition, click on All Traffic and after that choose Channels. This will assist the new-age b2b inbound marketing professionals to know how their SMM campaigns are performing in terms of online traffic generation. The second strategy to evaluate the social media ROI is with scrutinizing the mentions and responsiveness of your social media marketing campaigns. Take advantage of the top social listening tools to track few important metrics such as online brand response, reach and engagement to recognize your social media performance in a better manner. Significantly, you have to ponder on those social media marketing channels where your targeted audiences are extremely active and connected.

• Lead Conversion Rate: 

     The final goal of each B2B inbound marketing campaign is to produce qualified and appropriate leads for your b2b business. Content marketing is the most flourishing strategies to produce relevant and qualified leads towards your website. But just generating qualified and relevant leads is not enough; rather b2b marketers must get better to make your campaigns a lot more effective. That is why keeping a check on the lead conversion rate is extremely important. Instead of just scaling against the niche average, meticulously scrutinize your conversion rate in connection with your campaign goals.

• Landing Page Conversion Rate: 

     Another primary metric that B2B marketers must focus on is to assess conversions. It is not enough that users are massively visiting your landing pages, stay for some time on it and browse across some other web-pages, instead what is important is that they take a preferred action or not. B2B marketing professionals can easily track these activities by using Google Analytics. All you require doing is go to “Behavior” and then select “Landing Pages” through this you can see the performance of each of your website landing pages. You can easily evaluate primary metrics like “Goal Conversion Rate” and “Goal Completions” for understanding how satisfactorily your different website landing pages are converting.

So, why wait further? Consider the above elucidated vital metrics to evaluate your B2B content marketing ROI for employing numerous successful b2b inbound marketing campaigns!