A Quick Guide for Houston Inbound Marketing Experts on Creating a Social Media Marketing Funnel Which Converts

There are several b2b inbound marketing strategies out there when it comes to digitally marketing your brand in Houston by using popular social media channels. These digital marketing strategies push to create content, a social media marketing schedule and organize unique campaigns to keep your targeted audience completely engaged.

But when it is about developing a customer journey which takes prospective customers that have heard about your brand for the first time till they turn into brand advocates and repetitive buyers, there have to be a gap.

A Houston inbound marketing funnel is a gateway that your customers travel from and begins when they get attentive about your brand and continues after they buy a product. The social media marketing funnel concludes with your customer becoming a loyal advocate of your online brand.

Different b2b business industries and specialists might have different opinions on the different phases of a social media marketing funnel, but there is one basic framework to a customer journey which eventually results into a sale and long-term online brand advocacy. In the end, you will understand how social media fits into every stage.

While executed inbound marketing funnel & social media marketing funnel together, these phases build a customer journey which constantly builds trust with your target audience and raise awareness about your online brand.

Know How to Creating a Social Media Marketing Funnel Which Converts:

1. Awareness: The social media marketing funnel starts with prospective customers finding your online brand and getting aware that your online brand exists. A b2b business owner can recognize a difficulty that your target audience requires a solution for. Even if your target audience has no idea about your online brand then, you can relate with them through providing a solution to a common issue. In this phase you do not have to give a hard pitch about your product or services, rather to give value and support. This information must be important enough that your prospective customers keep your online brand in mind and look for more insights on who you are and showcases the value of your b2b business through content including webinars, blogs, videos and guides. Giving solutions to the questions that your target audiences are looking for will bring prospective leads to your website, where you will have the chance to generate more attentiveness and trust. In case your budget allows for it then, make use of paid advertising techniques to improve attentiveness. Through targeting a particular audience or interest group, you are particularly targeting people that might be handling the problem you are striving to solve. While building the blog content, use SEO and content marketing to magnetize new users naturally. Video marketing another best b2b inbound marketing strategy also works wonders in this phase and increase the possibilities of new users reaching you naturally.

2. Consideration: As prospective customers continue via the Houston inbound marketing funnel, they start to seek more particular information while considering whether to purchase your product or service. This includes examining why you are better in comparison to your competitors. In this phase you offer more comprehensive information to guide prospective customers in this phase. Giving prospective customers with the correct information like case studies or webinars can assist you create more trust in this phase. Around 45% of customers believed that they are more liable to research a product or service while somebody relevant such as an employee, posts about it and around 32% of customers react equally while a celebrity or big social media influencer posts on the same topic.

3. Action: If your b2b business has nurtured your relationship up with your customers till this stage then, customers must feel easily approachable for selling your products to at this stage of the social media marketing funnel. Check the data through your analytics tool to see how your entire target audience has got engaged with the earlier phases in the funnel. In this phase, it is easy to use the most excellent social media management channel who’s analytics and reporting attributes track your data and assess whether your paid social media ads get adequate engagement, thus you can see if you are achieving your objectives from earlier phases of the funnel. You can view analytics for every social media channel to determine the best approach to make a sale. Believe that your target audience has reached this far through the funnel and that the sales will appear in this stage. Keep nurturing your prospective customer relationships till the time they get prepared to convert, since it is fine to quietly push your customers to finally take the leap and buying your products. In the action phase, make use of remarketing paid campaigns for targeting the users that seem interested through engaging with the previous aspects of your social media marketing funnel.

4. Engagement: It is significant not to overlook about your target audience because you have finally made the sale. It is very ordinary for online brands not to concentrate adequate time on this part of the b2b inbound marketing and social media marketing funnel. It might look like as a customer has bought your products and they are a lifetime fan, but this is not always the scenario. You still must constantly nurture the relationship for staying at the top of mind and stay associated with your customers, which makes them feel as a part of your tribe. Do this through making social media content which supports them on the basis of the purchase made by them. Hashtag campaigns could make the users feel like a part of your tribe and support constant online brand loyalty. For the less visual online brands, you can also make use of a same strategy on Twitter through generating a hashtag or arranging a Twitter chat. For B2B businesses, this phase can engross sharing tutorials. A few online brands also prefer to make a private Facebook Page for their users to connect with the users and each other.

5. Advocacy: Finally, you have made the sale and added worth after your customer’s purchase, so it’s time now to take the social media marketing funnel a step further. This is the moment when you finally convert your customers from your fans into your online brand advocates. Be thankful to your customers and reward them for marketing your online brand. Collect testimonials from your customers and reviews or offer enticements which encourage the customers to share their buyer journey with their friends. By constantly nurturing the relationship will transform your customers from being your fans to your online brand ambassadors that will naturally influence their network to believe in your online brand too. Make sure to keep building valuable content and foster your current customer relationships. Simplify it for your customers to share their stories and promote your online brand. Enable the customers to easily share reviews or feedbacks on your website or Facebook business page to say their praises. In this phase, work with the current customers or power users to generate content.

The traditional sales funnels have a defined time and place, however social media marketing and Houston inbound marketing funnels can engage your target audience, establish belief and build a genuine tribe of fans for your online brand. Instead of establishing a customer list, you must establish a loyal fan base that will always help you promote & grow your online brand.