A Step-By-Step Guide for B2B Inbound Marketing Experts to Do a Successful Instagram Live Session for Your Company

 

As professional b2b inbound marketing experts we know that like almost all popular social media channels comes with the option to conduct livestream sessions. That’s because it’s such a powerful way to connect with your audience and build up your brand.

No matter on which social media channel you choose to go live on-Facebook, Instagram or YouTube, its success totally depends on where your maximum target audience is. This post is a step-by-step guide to Instagram Live to give you access to the strategies you require for creating a successful live stream strategy.

Important Reasons to Go Live on Instagram:

 

Going live on any popular social media marketing channel might appear slightly off-putting, particularly because you have just one shot. You cannot edit this footage later, as whatever happens is happening LIVE in real-time in front of a live audience. But that must not hold you back.

Instagram Live is an amazing approach to connect with your target audience to easily capture a wider audience reach during the live session and your followers gets notified to open the app when you go live while you are broadcasting.

All live streams appear at the starting of the Instagram Stories and makes sure that any of your followers that open the app can see you are live and prospectively join in to look at your livestream. Going live helps to speak with your followers in real-time and viewers can type questions in the comment box and you can reply to during your livestream.

Do you know any other social media marketing strategy provides you that instant interaction with your customers? None and that is exactly the reason why Instagram Live is a unique strategy to add into your current Instagram marketing strategy. Now let us take a look at the basics and some key tips.

But how do you go live successfully on Instagram? It is extremely simple that might take some pressure off of you and your team of b2b inbound marketing experts.

A Step-By-Step Guide to Go Live on Instagram:

 

Step #1: Just swipe to open your Instagram Stories camera and after that tap on the LIVE option right at the bottom of the screen. You will notice a screen like the one given below along with a note at the top allow you to find out how many of your followers are active on the Instagram app. Prior to your broadcasting you can see the total number of followers are actively online with the total count right at the top.

Step #2: As you are ready, tap on the button to begin your Instagram livestream and then the Instagram app will check your connection and as you are good to go after that your livestream will begin. As you go live on Instagram, you can then comment, make use of filters, show pictures etc. While you are LIVE streaming, you can still access some features right at the bottom of your screen. Your b2b inbound marketing professionals can also easily type the featured questions for your viewers to reply on, DM your livestream to your followers, add in multiple Instagram users to co-host your livestream along with you and add filters on your camera, show an image or slideshow of images during your livestream.

Key Approaches to Moderate Comments in Your Instagram Live Session:

 

There are some unique approaches that new-age companies might want to track and moderate comments all through your livestream. It is possible to put off comments with specific words or statements, eliminating irrelevant comments etc. In case you want to hide the comments on Instagram Live then, head on to your profile settings prior to starting your livestream.

Under Privacy, tap Comments to access your comment controls. From here, you can choose specific people to block from commenting, toggle the alternative to hide unpleasant comments and even manually filter specific words or sentences. You can easily hide or control the comments that appear on your Instagram livestream.

You can opt to turn off the comments totally while you are LIVE. Just tap on the three dots close to the comment box and choose turn off the comments. In case you wish to pin a comment, either by you or any of the livestream member, you can just tap on and hold the comment to pin it. It will be seen right at the top of the Instagram livestream comments feed for all the Instagram viewers to see.

Best Instagram Live Practices to Learn Before You Get Started:

 

• Define a Goal for your Instagram Livestream: Think properly what you want to share and what is your goal to go live on Instagram? Your team of b2b inbound marketing professionals must know what you have to speak about, market, educate or share during your Instagram livestream prior to tapping on that broadcast button. Make yourself ready to deliver your target audience great value from your Instagram livestream.

 

• Marketing your Instagram Livestream Beforehand: Inform your followers about your Instagram livestream before time instead of having a spontaneous session. This will assist you in maximizing the total number of viewers that joined your Instagram livestream. Make sure that more people are actively online when you finally go live so that they can receive a notification regarding the same. Endorse your livestream with the help of your Instagram Stories or with gripping posts in your feed whatever goes fine with your content strategy as per your b2b inbound marketing team. Start promoting the Instagram livestream session at least a week in advance, on the basis of how essential your Instagram livestream content is. Make full use of the amazing features Instagram features as an advantage while promoting your Instagram live event!

 

• Instagram Live Session for Over 10 Minutes: The b2b inbound marketing experts realized from their experience that lengthy Instagram livestream sessions usually perform better and reach a wider and bigger audience compared to the shorter ones, as lengthy Instagram livestream sessions have more content to share. Audiences on Instagram usually join the session and leave halfway, but lengthy Instagram livestream sessions gives you and the audience more time people to join in and leave the session. Make sure that your Instagram livestream session lasts at least for 10 minutes, but the longest single livestream is 1 hour and if you want to extend the session than that then, you can start a second Instagram livestream.

 

• Don’t Fear About Any Mistakes: Understand that not everything will work out perfectly and in the desired manner and your Instagram audience understands that too. So any sort of mistakes happening during the Instagram livestream session must not ruin it completely due to some technical issues. Just run a quick apology to your Instagram audience to inform them about these interruptions or technical issues, after that continue with your remaining Instagram livestream content. Genuineness makes your business and brand look more human always!

With all the important basics of a successful Instagram livestream session covered in this post above, it’s time for your b2b inbound marketing experts to get started getting ready for their next or the very first Instagram Livestream!