Important Facebook Advertising Updates That Professional B2B Inbound Marketing Experts Must Know

 

Social media marketing channels and its usage process is continuously advancing. If professional b2b inbound marketing experts are not updated with and not following the latest trends and marketing updates then, you might just miss matching pace with your niche competitors.

The most useful place to stay updated is through reading the latest posts on popular social media marketing blogs and the “Facebook Business News” section on the Facebook for Business website. This is where b2b businesses will get all the ad platform updates, business news and a lot more to ace the Facebook advertising game.

Let us quickly dive into a few important Facebook advertising updates to watch out and follow in 2020 and beyond!

Take a Look at the Important Facebook Advertising Updates That Professional B2B Inbound Marketing Experts Must Know:

• Facebook Ads Targeting the Facebook Updates: 

 

 

     Facebook is one the most powerful social media marketing channel that has lately made some changes under its targeting section for the Facebook ad sets. Facebook has removed the targeting options which have not been extensively used before, possibly because they were extremely rough for b2b inbound marketing experts to use. These changes by Facebook in targeting will assist b2b businesses streamline marketing on this social media platform, allowing the digital marketers target the right industry.

• Send Marketing Emails Through Your Facebook Business Page: 

 

 

     Choose the users now that have the potential to send personalized emails right away from their Facebook pages. Facebook page managers must manually add the email contacts in their database and authenticate that these contacts have given the permission to contact them further with promotional messages through email. As you agree to terms and conditions of Facebook, you can then make emails from the Facebook Pages app and share a proper preview of your subject and content in the lower section. B2B inbound marketing experts are not sure when exactly this will roll out for all the Facebook page users, but it walks hand-in-hand with the Facebook and Instagram ads with advanced social media marketing and email marketing tools all in one place.

• Unique Approaches To Connect With B2B Businesses On WhatsApp: 

 

 

     WhatsApp has become so popular in a very less time for b2b businesses, because a lot of users have begun reaching out through the app. Its new features now simplifies it even more for the new-age users to connect with b2b businesses and easily scan a QR code, business displays, products or receipts to start a chat in the app. This is very effective for any b2b business having a catalog on Facebook to create product awareness and sales all in one app. Business catalogs enable b2b businesses to share their products on Facebook and have amplified in viewership more than the previous year. More than 40 million people view business catalogs through WhatsApp per month. Users can now share these business catalogs in the form of links on WhatsApp that can be used to answer the user questions, promote your products, give recommendations and then drive sales.

With the social media channels constantly growing, it is essential for Facebook to constantly launch new features and updates to reach on top of the b2b inbound marketing game and b2b inbound marketers must adopt these latest features and updates by Facebook to get an edge over their competitors.